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Privacy Policy

Last updated: 3 March 2026.

Marwick London manages this store and website, including all related information, content, features, tools, products and services, in order to provide you, as a customer, with a personalised shopping experience (the "Services"). Marwick London is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, use and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms under which your information is collected, used and disclosed, as described below.

The personal information we collect or process

When we use the term "personal information", we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or anonymised so that it cannot identify you or be reasonably linked to you. Depending on how you interact with the Services, where you reside, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including name, address, billing address, delivery address, telephone number and email address.
  • Financial information, including credit, debit and bank account numbers, payment card details, bank account information, transaction details, payment method, payment confirmation and other payment-related data.
  • Account information, including username, password, security questions, preferences and settings.
  • Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
  • Your communications with us, including the information you include in them, for example when you submit a customer service request.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including information about your interactions with the Services, such as how and when you access or interact with them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, for example when you create an account, log in or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies.
  • From our service providers, for example when we engage them to implement certain technologies and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, tailoring and improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews and create a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant way.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications by email, SMS or post, and showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as your other activity on the Services.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate or respond to fraudulent, illegal, malicious or harmful activity, protect public safety and protect our services. If you choose to use the Services and create an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password or any other login credentials with anyone.

Communicating with you. We use your personal information to provide customer support, respond to your requests, offer you effective services and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or public authorities, to investigate or participate in disclosure proceedings in civil cases, potential or ongoing litigation or other contentious proceedings, and to enforce our terms and policies or investigate possible breaches of them.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, service providers and other third parties who provide services on our behalf (such as IT management, payment processing, data analytics, customer service, cloud storage, order fulfilment and shipping).
  • With business and marketing partners, in order to provide you with marketing services and send you advertising. For example, we use Shopify to support personalised advertising through third-party services, based on your online activity across different stores and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you reside, you may have the right to request that we do not share information about you for the purpose of showing you personalised advertising and marketing content based on your online activity across different stores and websites.
  • When you instruct us to, submit a request, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through the use of social media widgets or login integrations.
  • With our affiliates or, more generally, within our group of companies.
  • In the context of a business transaction, such as a merger or insolvency proceeding, to comply with any applicable legal obligation (including in response to subpoenas, search warrants or similar requests), to enforce the applicable Terms of Service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. The information you submit through the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than your country of residence, in order to provide and improve the Services. In addition, to protect, develop and improve our business, we use certain advanced Shopify features that incorporate data and information from your interactions with our Store, with other stores and with Shopify. To provide these advanced features, Shopify may use personal information collected from your interactions with our Store, with other stores and with Shopify. In such circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights in relation to the use of your personal information for such purposes. For more information about how Shopify uses your personal information and the rights available to you, please see Shopify's Consumer Privacy Policy. Depending on where you reside, you may be able to exercise certain rights regarding your personal information through Shopify's Privacy Portal.

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies, as well as their other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information they contain. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may be visible to other users of the Services or to users of those third-party platforms, without restriction as to its use by us or any third party. The inclusion of such links does not in itself imply any endorsement of the content of those platforms or of their owners or operators, unless otherwise stated in the Services.

Children's data

The Services are not intended to be used by minors, and we do not knowingly collect personal information from minors who have not reached the age of majority in their jurisdiction. If you are the parent or guardian of a minor who has provided us with their personal information, you can contact us at the details below, at hello@marwicklondon.com, to request its deletion. As of the effective date of this Privacy Policy, we are not aware of "sharing" or "selling" (within the meaning of those terms under applicable law) personal information relating to persons under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or infallible, and we cannot guarantee "perfect security". In addition, any information you send us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

The period for which we retain your personal information depends on various factors, such as the need to retain the information to manage your account, provide the Services, comply with our legal obligations, resolve disputes or enforce any other applicable contract or policy.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request to the extent permitted by law.

  • Right of access / right to information. You may have the right to request access to the personal information we hold about you.
  • Right to deletion. You may have the right to request the deletion of the personal information we hold about you.
  • Right to rectification. You may have the right to request the correction of inaccurate personal information we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
  • Managing communication preferences. We may send you promotional emails. You can unsubscribe at any time using the unsubscribe option included in our emails. If you unsubscribe, we may continue to send you non-promotional emails, such as those relating to your account or your orders.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those listed above:

  • Right to object and restrict processing: you may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
  • Withdrawal of consent: where we rely on your consent to process your personal information, you have the right to withdraw that consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can exercise these rights through the designated areas in the Services or by contacting us using the details below. For more information about how Shopify uses your personal information and the rights available to you, including those relating to the data Shopify processes, please visit https://privacy.shopify.com.

We will not penalise you for exercising any of these rights. We may need to verify your identity before we can process your requests, to the extent required or permitted by applicable law. In accordance with applicable law, you may designate an authorised representative to request the exercise of your rights on your behalf. Before accepting such a request from a representative, we will require them to provide proof of the authorisation you have granted them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you wish to make a complaint about the processing of your personal information, please contact us at hello@marwicklondon.com. Depending on where you reside, you may have the right to appeal our decision by contacting us using the details below, or to lodge a complaint with the data protection authority in your region. In the United Kingdom, the competent authority is the Information Commissioner's Office (ICO), www.ico.org.uk.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the United Kingdom or the European Economic Area, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or, where applicable, any equivalent agreement issued by the competent UK authority, unless the data transfer is to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice in accordance with applicable law.